Deal Sheet: 2027 Prius Limited AWD

Crown Toyota · Lawrence, KS · VIN: JTDADABU6V3037462

Negotiation Guide

Opening Offer

$39,866

Fair Price

$41,366

Walk Away Above

$41,452

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,968

Est. Invoice$37,799

Holdback (est.)$831

MSRP (Sticker)$41,537

Asking Price$42,136

Markup+$599

Est. Dealer Margin on This Car$5,168

Percentile88% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$600

Avg Markup (Prius)+$644

% Below MSRP2%

Avg Days to Sell34 days

Avg Sold Markup+$570

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