Deal Sheet: 2027 Prius Limited AWD

Columbia Gorge Toyota · The Dalles, OR · VIN: JTDADABU6V3037459

Negotiation Guide

Opening Offer

$38,748

Fair Price

$40,248

Walk Away Above

$40,334

• Recent buyers paid ~$171 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,973

Est. Invoice$36,781

Holdback (est.)$808

MSRP (Sticker)$40,419

Asking Price$40,532

Markup+$113

Est. Dealer Margin on This Car$4,559

Percentile74% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$549

Avg Markup (Prius)-$44

% Below MSRP70%

Avg Days to Sell37 days

Avg Sold Markup-$630

Price History

Jul 18, 2026$40,582 → $40,532(-$50)

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