Deal Sheet: 2027 Prius Limited AWD

Parker Toyota · Coeur d'Alene, ID · VIN: JTDADABU6V129AF05

Negotiation Guide

Opening Offer

$38,913

Fair Price

$40,413

Walk Away Above

$40,499

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,120

Est. Invoice$36,931

Holdback (est.)$812

MSRP (Sticker)$40,584

Asking Price$40,584

Markup$0

Est. Dealer Margin on This Car$4,464

Percentile69% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory478 vehicles

Avg Markup (All Models)-$1,021

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,119

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