Deal Sheet: 2026 Prius Limited AWD

Permian Toyota · Hobbs, NM · VIN: JTDADABU6T3037278

Negotiation Guide

Opening Offer

$38,339

Fair Price

$39,839

Walk Away Above

$40,082

• Recent buyers paid ~$171 below MSRP
• Sitting 32 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$35,888

Est. Invoice$36,695

Holdback (est.)$806

MSRP (Sticker)$40,324

Asking Price$40,324

Markup$0

Est. Dealer Margin on This Car$4,436

Percentile69% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$20

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