Deal Sheet: 2026 Prius Limited AWD

Empire Toyota of Green Brook · Green Brook, NJ · VIN: JTDADABU6T3037152

Negotiation Guide

Opening Offer

$38,840

Fair Price

$40,340

Walk Away Above

$40,769

• Recent buyers paid ~$171 below MSRP
• Sitting 48 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$36,666

Est. Invoice$37,490

Holdback (est.)$824

MSRP (Sticker)$41,198

Dealer Add-Ons (DIA)+$199

Asking Price$41,397

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,731

Percentile77% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)+$164

Avg Markup (Prius)+$199

% Below MSRP25%

Avg Days to Sell32 days

Avg Sold Markup+$35

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