Deal Sheet: 2027 Prius Limited AWD

Concord Toyota · Concord, CA · VIN: JTDADABU5V3037758

Negotiation Guide

Opening Offer

$37,878

Fair Price

$39,378

Walk Away Above

$39,464

• Recent buyers paid ~$171 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,199

Est. Invoice$35,990

Holdback (est.)$791

MSRP (Sticker)$39,549

Asking Price$39,634

Markup+$85

Est. Dealer Margin on This Car$4,435

Percentile74% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)-$684

Avg Markup (Prius)+$85

% Below MSRP41%

Avg Days to Sell26 days

Avg Sold Markup-$781

Price History

Jul 19, 2026$40,327 → $39,634(-$693)

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