Deal Sheet: 2027 Prius Limited AWD

Toyota Marin · San Rafael, CA · VIN: JTDADABU5V3037596

Negotiation Guide

Opening Offer

$37,788

Fair Price

$39,288

Walk Away Above

$39,374

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$35,119

Est. Invoice$35,908

Holdback (est.)$789

MSRP (Sticker)$39,459

Asking Price$39,459

Markup$0

Est. Dealer Margin on This Car$4,340

Percentile69% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory451 vehicles

Avg Markup (All Models)+$36

Avg Markup (Prius)$0

% Below MSRP98%

Avg Days to Sell27 days

Avg Sold Markup+$50

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