Deal Sheet: 2027 Prius Limited AWD

Toyota of Seattle · Seattle, WA · VIN: JTDADABU5V3037470

Negotiation Guide

Opening Offer

$38,982

Fair Price

$40,482

Walk Away Above

$40,568

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,181

Est. Invoice$36,994

Holdback (est.)$813

MSRP (Sticker)$40,653

Asking Price$40,653

Markup$0

Est. Dealer Margin on This Car$4,472

Percentile69% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory177 vehicles

Avg Markup (All Models)-$78

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$327

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