Deal Sheet: 2027 Prius Limited AWD

McGovern Toyota of Portsmouth · Portsmouth, NH · VIN: JTDADABU5V130AJ22

Negotiation Guide

Opening Offer

$39,875

Fair Price

$41,375

Walk Away Above

$41,461

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,976

Est. Invoice$37,807

Holdback (est.)$831

MSRP (Sticker)$41,546

Asking Price$41,546

Markup$0

Est. Dealer Margin on This Car$4,570

Percentile69% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)-$14

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup$0

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