Deal Sheet: 2027 Prius Limited AWD

Holman Toyota · Mount Laurel, NJ · VIN: JTDADABU5V130AH95

Negotiation Guide

Opening Offer

$39,625

Fair Price

$41,125

Walk Away Above

$41,211

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,753

Est. Invoice$37,579

Holdback (est.)$826

MSRP (Sticker)$41,296

Asking Price$41,296

Markup$0

Est. Dealer Margin on This Car$4,543

Percentile69% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory309 vehicles

Avg Markup (All Models)-$52

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$48

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