Deal Sheet: 2026 Prius Limited AWD

Oxmoor Toyota · Louisville, KY · VIN: JTDADABU5T3037207

Negotiation Guide

Opening Offer

$39,073

Fair Price

$40,573

Walk Away Above

$40,933

• Recent buyers paid ~$171 below MSRP
• Sitting 42 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$36,752

Est. Invoice$37,578

Holdback (est.)$826

MSRP (Sticker)$41,294

Asking Price$41,294

Markup$0

Est. Dealer Margin on This Car$4,542

Percentile69% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory499 vehicles

Avg Markup (All Models)-$618

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$824

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