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Deal Sheet: 2026 Prius Limited AWD
Toyota of Cool Springs · Franklin, TN · VIN: JTDADABU5T3037062
Negotiation Guide
Opening Offer
$36,764
Fair Price
$38,264
Walk Away Above
$38,741
- • Recent buyers paid ~$171 below MSRP
- • Sitting 63 days (avg 18) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,905
Est. Invoice$35,689
Holdback (est.)$784
MSRP (Sticker)$39,219
Asking Price$38,296
Markup-$923
Est. Dealer Margin on This Car$3,391
Percentile9% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$171
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP63%
Avg Days to Sell18 days
Dealer Profile
Inventory382 vehicles
Avg Markup (All Models)-$331
Avg Markup (Prius)-$404
% Below MSRP60%
Avg Days to Sell30 days
Avg Sold Markup+$66
Price History
Jun 4, 2026$39,585 → $39,096(-$489)
Jul 1, 2026$39,096 → $38,796(-$300)
Jul 11, 2026$38,796 → $38,296(-$500)
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