Deal Sheet: 2026 Prius LE AWD

Columbia Gorge Toyota · The Dalles, OR · VIN: JTDADABU5T3033934

Negotiation Guide

Opening Offer

$30,546

Fair Price

$32,046

Walk Away Above

$32,213

• Recent buyers paid ~$333 below MSRP

Price Breakdown

Est. Dealer Cost$28,817

Est. Invoice$29,465

Holdback$648

MSRP (Sticker)$32,379

Asking Price$32,229

Markup-$150

Dealer Margin on This Car$3,412

Percentile33% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold46

Avg Markup-$333

Median Markup$0

Best Deal-$1,512

Worst Deal+$1,548

% Sold Below MSRP87%

Avg Days to Sell12 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$685

Avg Markup (Prius)-$150

% Below MSRP71%

Avg Days to Sell36 days

Avg Sold Markup-$684

Price History

Jun 23, 2026$31,979 → $32,229(+$250)

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