Deal Sheet: 2026 Prius LE AWD

Bergeron Toyota · Iron Mountain, MI · VIN: JTDADABU4T3034167

Negotiation Guide

Opening Offer

$29,931

Fair Price

$31,431

Walk Away Above

$31,785

• Recent buyers paid ~$333 below MSRP
• Sitting 26 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$28,604

Est. Invoice$29,246

Holdback$643

MSRP (Sticker)$32,139

Asking Price$32,139

Markup$0

Dealer Margin on This Car$3,535

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold46

Avg Markup-$333

Median Markup$0

Best Deal-$1,512

Worst Deal+$1,548

% Sold Below MSRP87%

Avg Days to Sell12 days

Dealer Profile

Inventory23 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup$0

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