Deal Sheet: 2027 Prius Limited AWD

Toyota of Wellesley · Wellesley, MA · VIN: JTDADABU4V3037881

Negotiation Guide

Opening Offer

$39,313

Fair Price

$40,813

Walk Away Above

$40,899

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,476

Est. Invoice$37,295

Holdback (est.)$820

MSRP (Sticker)$40,984

Asking Price$40,984

Markup$0

Est. Dealer Margin on This Car$4,508

Percentile69% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$192

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$159

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