Deal Sheet: 2027 Prius Limited AWD

Toyota of Hackensack · Hackensack, NJ · VIN: JTDADABU4V3037850

Negotiation Guide

Opening Offer

$38,748

Fair Price

$40,248

Walk Away Above

$40,334

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$35,973

Est. Invoice$36,781

Holdback (est.)$808

MSRP (Sticker)$40,419

Asking Price$40,598

Markup+$179

Est. Dealer Margin on This Car$4,625

Percentile77% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$936

Avg Markup (Prius)+$72

% Below MSRP85%

Avg Days to Sell31 days

Avg Sold Markup-$726

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