Deal Sheet: 2027 Prius Limited AWD

Corwin Toyota Colorado Springs · Colorado Springs, CO · VIN: JTDADABU4V3037458

Negotiation Guide

Opening Offer

$38,782

Fair Price

$40,282

Walk Away Above

$40,385

• Recent buyers paid ~$206 below MSRP

Price Breakdown

Est. Dealer Cost$36,034

Est. Invoice$36,844

Holdback (est.)$810

MSRP (Sticker)$40,488

Dealer Add-Ons (DIA)+$1,690

Asking Price$42,178

Markup+$1,690

Markup includes $1,690 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,144

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold150

Avg Markup-$206

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory499 vehicles

Avg Markup (All Models)+$876

Avg Markup (Prius)+$1,690

% Below MSRP46%

Avg Days to Sell37 days

Avg Sold Markup+$781

Price History

Jul 16, 2026$40,488 → $42,178(+$1,690)

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