Deal Sheet: 2027 Prius Limited AWD

Group 1 Toyota Albuquerque · N.E.", NM · VIN: JTDADABU4V3037444

Negotiation Guide

Opening Offer

$39,577

Fair Price

$41,077

Walk Away Above

$41,163

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,711

Est. Invoice$37,536

Holdback (est.)$825

MSRP (Sticker)$41,248

Asking Price$41,248

Markup$0

Est. Dealer Margin on This Car$4,537

Percentile69% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory454 vehicles

Avg Markup (All Models)-$299

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$334

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