Deal Sheet: 2027 Prius Limited AWD

Gresham Toyota · Gresham, OR · VIN: JTDADABU4V130AF14

Negotiation Guide

Opening Offer

$39,457

Fair Price

$40,957

Walk Away Above

$41,043

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,604

Est. Invoice$37,426

Holdback (est.)$823

MSRP (Sticker)$41,128

Asking Price$41,128

Markup$0

Est. Dealer Margin on This Car$4,524

Percentile69% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)+$1,120

Avg Markup (Prius)$0

% Below MSRP57%

Avg Days to Sell36 days

Avg Sold Markup+$2,279

Cheaper Prius Limited AWD Inventory

Smart Motors ToyotaMadison, WI

-$2,380$39,02512d

Smart Motors ToyotaMadison, WI

-$2,380$39,0255d

Smart Motors ToyotaMadison, WI

-$2,380$39,02514d

Smart Motors ToyotaMadison, WI

-$2,285$38,3685d

Bighorn ToyotaGlenwood Springs, CO

-$2,179$37,47990d

Jim Bagan ToyotaSouth Lake Tahoe, CA

-$2,168$38,52134d

Baxter Toyota of La VistaLa Vista, NE

-$2,126$38,2937d

Baxter Toyota of LincolnLincoln, NE

-$2,126$38,2935d

Serra ToyotaMilwaukee, WI

-$2,017$37,24213d

Gale Toyota50 Palomba Drive, 9999

-$1,996$38,4236d