Deal Sheet: 2027 Prius Limited AWD

Woburn Toyota · Woburn, MA · VIN: JTDADABU4V129AJ17

Negotiation Guide

Opening Offer

$39,358

Fair Price

$40,858

Walk Away Above

$40,944

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,516

Est. Invoice$37,336

Holdback (est.)$821

MSRP (Sticker)$41,029

Asking Price$41,029

Markup$0

Est. Dealer Margin on This Car$4,513

Percentile69% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory556 vehicles

Avg Markup (All Models)-$498

Avg Markup (Prius)-$184

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$451

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