Deal Sheet: 2027 Prius Limited AWD

Westbrook Toyota · Westbrook, CT · VIN: JTDADABU4V129AH93

Negotiation Guide

Opening Offer

$39,171

Fair Price

$40,671

Walk Away Above

$40,757

• Recent buyers paid ~$171 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,349

Est. Invoice$37,166

Holdback (est.)$817

MSRP (Sticker)$40,842

Asking Price$40,842

Markup$0

Est. Dealer Margin on This Car$4,493

Percentile69% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)+$0

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell36 days

Avg Sold Markup$0

Price History

Jul 18, 2026$41,348 → $40,842(-$506)

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