Deal Sheet: 2027 Prius Limited AWD

Earnhardt Toyota · Mesa, AZ · VIN: JTDADABU4V128AG67

Negotiation Guide

Opening Offer

$39,388

Fair Price

$40,888

Walk Away Above

$40,974

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,543

Est. Invoice$37,364

Holdback (est.)$821

MSRP (Sticker)$41,059

Dealer Add-Ons (DIA)+$499

Asking Price$42,257

Markup+$1,198

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,714

Percentile96% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory766 vehicles

Avg Markup (All Models)+$598

Avg Markup (Prius)+$827

% Below MSRP23%

Avg Days to Sell31 days

Avg Sold Markup+$692

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