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Deal Sheet: 2026 Prius Limited AWD
Koons Toyota Tysons · Vienna, VA · VIN: JTDADABU4T3037232
Negotiation Guide
Opening Offer
$38,566
Fair Price
$40,066
Walk Away Above
$40,378
- • Recent buyers paid ~$171 below MSRP
- • Sitting 38 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,213
Est. Invoice$37,027
Holdback (est.)$814
MSRP (Sticker)$40,689
Asking Price$40,189
Markup-$500
Est. Dealer Margin on This Car$3,976
Percentile13% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$171
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP63%
Avg Days to Sell18 days
Dealer Profile
Inventory367 vehicles
Avg Markup (All Models)-$1,735
Avg Markup (Prius)-$588
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,281
Price History
Jun 16, 2026$40,689 → $40,189(-$500)
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