Deal Sheet: 2026 Prius LE AWD

Toyota of Gladstone · Gladstone, OR · VIN: JTDADABU4T3037182

Negotiation Guide

Opening Offer

$29,554

Fair Price

$31,054

Walk Away Above

$31,379

• Recent buyers paid ~$333 below MSRP
• Sitting 24 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$28,217

Est. Invoice$28,851

Holdback$634

MSRP (Sticker)$31,704

Asking Price$31,704

Markup$0

Dealer Margin on This Car$3,487

Percentile100% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold46

Avg Markup-$333

Median Markup$0

Best Deal-$1,512

Worst Deal+$1,548

% Sold Below MSRP87%

Avg Days to Sell12 days

Dealer Profile

Inventory370 vehicles

Avg Markup (All Models)+$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup$0

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