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Deal Sheet: 2026 Prius Limited AWD
Alexandria Toyota · Alexandria, VA · VIN: JTDADABU4T3037151
Negotiation Guide
Opening Offer
$38,101
Fair Price
$39,601
Walk Away Above
$40,035
- • Recent buyers paid ~$171 below MSRP
- • Sitting 49 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,017
Est. Invoice$36,827
Holdback (est.)$809
MSRP (Sticker)$40,469
Asking Price$40,464
Markup-$5
Est. Dealer Margin on This Car$4,447
Percentile17% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$171
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP63%
Avg Days to Sell18 days
Dealer Profile
Inventory587 vehicles
Avg Markup (All Models)-$79
Avg Markup (Prius)+$268
% Below MSRP32%
Avg Days to Sell28 days
Avg Sold Markup-$35
Price History
Jul 7, 2026$40,964 → $39,241(-$1,723)
Jul 16, 2026$39,241 → $40,464(+$1,223)
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