Deal Sheet: 2027 Prius Limited AWD

A-1 Toyota · New Haven, CT · VIN: JTDADABU3V3037497

Negotiation Guide

Opening Offer

$39,261

Fair Price

$40,761

Walk Away Above

$40,847

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,429

Est. Invoice$37,248

Holdback (est.)$819

MSRP (Sticker)$40,932

Asking Price$40,932

Markup$0

Est. Dealer Margin on This Car$4,503

Percentile69% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory272 vehicles

Avg Markup (All Models)-$1,551

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,571

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