Deal Sheet: 2027 Prius Limited AWD

Victory Toyota · Seaside, CA · VIN: JTDADABU3V3037399

Negotiation Guide

Opening Offer

$37,788

Fair Price

$39,288

Walk Away Above

$39,374

• Recent buyers paid ~$171 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,119

Est. Invoice$35,908

Holdback (est.)$789

MSRP (Sticker)$39,459

Asking Price$39,459

Markup$0

Est. Dealer Margin on This Car$4,340

Percentile69% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$5

Price History

Jul 7, 2026$39,693 → $39,459(-$234)

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