Deal Sheet: 2027 Prius Limited AWD

Reliable Toyota · Springfield, MO · VIN: JTDADABU3V130AM12

Negotiation Guide

Opening Offer

$39,457

Fair Price

$40,957

Walk Away Above

$41,043

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,604

Est. Invoice$37,426

Holdback (est.)$823

MSRP (Sticker)$41,128

Asking Price$41,128

Markup$0

Est. Dealer Margin on This Car$4,524

Percentile69% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory504 vehicles

Avg Markup (All Models)-$590

Avg Markup (Prius)-$87

% Below MSRP99%

Avg Days to Sell38 days

Avg Sold Markup-$723

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