Deal Sheet: 2027 Prius Limited AWD

One Toyota of Oakland · Oakland, CA · VIN: JTDADABU3V129AE14

Negotiation Guide

Opening Offer

$37,313

Fair Price

$38,813

Walk Away Above

$38,899

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$34,696

Est. Invoice$35,475

Holdback (est.)$780

MSRP (Sticker)$38,984

Asking Price$38,984

Markup$0

Est. Dealer Margin on This Car$4,288

Percentile69% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory882 vehicles

Avg Markup (All Models)-$781

Avg Markup (Prius)$0

% Below MSRP97%

Avg Days to Sell26 days

Avg Sold Markup-$657

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