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Deal Sheet: 2026 Prius Limited AWD
Toyota of Portland on Broadway · Portland, OR · VIN: JTDADABU3T3037268
Negotiation Guide
Opening Offer
$38,534
Fair Price
$40,034
Walk Away Above
$40,289
- • Recent buyers paid ~$171 below MSRP
- • Sitting 33 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,083
Est. Invoice$36,894
Holdback (est.)$811
MSRP (Sticker)$40,543
Asking Price$40,543
Markup$0
Est. Dealer Margin on This Car$4,460
Percentile69% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$171
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP63%
Avg Days to Sell18 days
Dealer Profile
Inventory349 vehicles
Avg Markup (All Models)-$69
Avg Markup (Prius)$0
% Below MSRP98%
Avg Days to Sell33 days
Avg Sold Markup+$37
Price History
Jun 23, 2026$40,543 → $40,743(+$200)
Jun 28, 2026$40,743 → $40,543(-$200)
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