Negotiation Guide
Opening Offer
$39,031
Fair Price
$40,531
Walk Away Above
$40,641
- • Recent buyers paid ~$221 below MSRP
Price Breakdown
Est. Dealer Cost$36,269
Est. Invoice$37,084
Holdback (est.)$815
MSRP (Sticker)$40,752
Asking Price$40,752
Markup$0
Est. Dealer Margin on This Car$4,483
Percentile61% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold182
Avg Markup-$221
Median Markup$0
Best Deal-$3,531
Worst Deal+$2,793
% Sold Below MSRP76%
Avg Days to Sell20 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)$0
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
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