Deal Sheet: 2026 Prius Limited AWD

Charlie's Toyota · Augusta, ME · VIN: JTDADABU2T3034314

Negotiation Guide

Opening Offer

$38,512

Fair Price

$40,012

Walk Away Above

$40,438

• Recent buyers paid ~$171 below MSRP
• Sitting 48 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$36,369

Est. Invoice$37,186

Holdback (est.)$817

MSRP (Sticker)$40,864

Asking Price$40,864

Markup$0

Est. Dealer Margin on This Car$4,495

Percentile69% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$354

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$291

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