Deal Sheet: 2027 Prius Limited AWD

Koons Toyota Tysons · Vienna, VA · VIN: JTDADABU1V3037661

Negotiation Guide

Opening Offer

$38,904

Fair Price

$40,404

Walk Away Above

$40,490

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,112

Est. Invoice$36,923

Holdback (est.)$812

MSRP (Sticker)$40,575

Asking Price$40,575

Markup$0

Est. Dealer Margin on This Car$4,463

Percentile69% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$1,735

Avg Markup (Prius)-$588

% Below MSRP99%

Avg Days to Sell32 days

Avg Sold Markup-$1,257

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