Deal Sheet: 2027 Prius Limited AWD

A-1 Toyota · New Haven, CT · VIN: JTDADABU1V3037644

Negotiation Guide

Opening Offer

$38,786

Fair Price

$40,286

Walk Away Above

$40,372

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,007

Est. Invoice$36,816

Holdback (est.)$809

MSRP (Sticker)$40,457

Asking Price$40,457

Markup$0

Est. Dealer Margin on This Car$4,450

Percentile69% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory272 vehicles

Avg Markup (All Models)-$1,551

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,571

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