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Deal Sheet: 2026 Prius Limited AWD
Oxmoor Toyota · Louisville, KY · VIN: JTDADABU1T3037172
Negotiation Guide
Opening Offer
$38,844
Fair Price
$40,344
Walk Away Above
$40,761
- • Recent buyers paid ~$171 below MSRP
- • Sitting 47 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,648
Est. Invoice$37,472
Holdback (est.)$824
MSRP (Sticker)$41,178
Asking Price$41,178
Markup$0
Est. Dealer Margin on This Car$4,530
Percentile69% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$171
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP63%
Avg Days to Sell18 days
Dealer Profile
Inventory499 vehicles
Avg Markup (All Models)-$618
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$824
Price History
Jun 10, 2026$42,476 → $41,178(-$1,298)
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