Deal Sheet: 2027 Prius Limited AWD

Ed Martin Toyota · Noblesville, IN · VIN: JTDADABU0V3037859

Negotiation Guide

Opening Offer

$40,186

Fair Price

$41,686

Walk Away Above

$41,772

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$37,253

Est. Invoice$38,090

Holdback (est.)$837

MSRP (Sticker)$41,857

Asking Price$41,857

Markup$0

Est. Dealer Margin on This Car$4,604

Percentile69% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory417 vehicles

Avg Markup (All Models)-$390

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell28 days

Avg Sold Markup-$563

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