Deal Sheet: 2026 GR86 Premium AT RWD

Gateway Toyota · Toms River, NJ · VIN: JF1ZNBE19T8080268

Negotiation Guide

Opening Offer

$35,426

Fair Price

$36,926

Walk Away Above

$36,967

• Recent buyers paid ~$202 above MSRP
• Sitting 60 days (avg 34) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,936

Est. Invoice$33,676

Holdback (est.)$740

MSRP (Sticker)$37,007

Dealer Add-Ons (DIA)+$979

Asking Price$38,686

Markup+$1,679

Markup includes $979 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,750

Percentile95% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold379

Avg Markup+$202

Median Markup$0

Best Deal-$1,593

Worst Deal+$6,494

% Sold Below MSRP59%

Avg Days to Sell34 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)+$1,056

Avg Markup (GR86)+$1,679

% Below MSRP24%

Avg Days to Sell34 days

Avg Sold Markup+$1,352

Price History

May 26, 2026$37,706 → $39,096(+$1,390)

Jun 10, 2026$39,096 → $39,097(+$1)

Jul 1, 2026$39,097 → $38,686(-$411)

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