Deal Sheet: 2026 GR86 Premium AT RWD

Ourisman Toyota of Richmond · Richmond, VA · VIN: JF1ZNBE14T8081165

Negotiation Guide

Opening Offer

$35,526

Fair Price

$37,026

Walk Away Above

$36,925

• Recent buyers paid ~$202 above MSRP

Price Breakdown

Est. Dealer Cost$32,773

Est. Invoice$33,510

Holdback (est.)$736

MSRP (Sticker)$36,824

Asking Price$37,723

Markup+$899

Est. Dealer Margin on This Car$4,950

Percentile89% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold379

Avg Markup+$202

Median Markup$0

Best Deal-$1,593

Worst Deal+$6,494

% Sold Below MSRP59%

Avg Days to Sell34 days

Dealer Profile

Inventory326 vehicles

Avg Markup (All Models)+$323

Avg Markup (GR86)+$899

% Below MSRP18%

Avg Days to Sell30 days

Avg Sold Markup+$184

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