Deal Sheet: 2026 GR86 Premium AT RWD

Fowler Toyota · Norman, OK · VIN: JF1ZNBE14T8080548

Negotiation Guide

Opening Offer

$35,825

Fair Price

$37,325

Walk Away Above

$37,224

• Recent buyers paid ~$202 above MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,039

Est. Invoice$33,782

Holdback (est.)$742

MSRP (Sticker)$37,123

Asking Price$37,722

Markup+$599

Est. Dealer Margin on This Car$4,683

Percentile82% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold379

Avg Markup+$202

Median Markup$0

Best Deal-$1,593

Worst Deal+$6,494

% Sold Below MSRP59%

Avg Days to Sell34 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (GR86)+$599

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$818

Price History

Jun 12, 2026$41,152 → $37,921(-$3,231)

Jun 18, 2026$37,921 → $37,512(-$409)

Jul 18, 2026$37,512 → $37,722(+$210)

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