Deal Sheet: 2026 GR86 Premium AT RWD

Toyota of Hopkinsville · Hopkinsville, KY · VIN: JF1ZNBE13T8078774

Negotiation Guide

Opening Offer

$35,323

Fair Price

$36,823

Walk Away Above

$37,095

• Recent buyers paid ~$202 above MSRP
• Sitting 109 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$33,258

Est. Invoice$34,005

Holdback (est.)$747

MSRP (Sticker)$37,368

Dealer Add-Ons (DIA)+$1,998

Asking Price$39,366

Markup+$1,998

Markup includes $1,998 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,108

Percentile96% of inventory is priced lower

Days on Lot109 days

What Others Paid (Last 30 Days)

Cars Sold379

Avg Markup+$202

Median Markup$0

Best Deal-$1,593

Worst Deal+$6,494

% Sold Below MSRP59%

Avg Days to Sell34 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)+$52

Avg Markup (GR86)+$1,998

% Below MSRP42%

Avg Days to Sell35 days

Avg Sold Markup-$791

Price History

May 7, 2026$37,268 → $37,368(+$100)

Jun 16, 2026$37,368 → $39,366(+$1,998)

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