Deal Sheet: 2026 GR86 Premium AT RWD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: JF1ZNBE10T8079199

Negotiation Guide

Opening Offer

$38,587

Fair Price

$40,087

Walk Away Above

$40,363

• Recent buyers paid ~$202 above MSRP
• Sitting 97 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$36,168

Est. Invoice$36,981

Holdback (est.)$813

MSRP (Sticker)$40,638

Dealer Add-Ons (DIA)+$299

Asking Price$41,476

Markup+$838

Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,308

Percentile87% of inventory is priced lower

Days on Lot97 days

What Others Paid (Last 30 Days)

Cars Sold379

Avg Markup+$202

Median Markup$0

Best Deal-$1,593

Worst Deal+$6,494

% Sold Below MSRP59%

Avg Days to Sell34 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)+$488

Avg Markup (GR86)+$838

% Below MSRP13%

Avg Days to Sell33 days

Avg Sold Markup-$12

Price History

May 5, 2026$40,538 → $40,837(+$299)

May 7, 2026$40,837 → $41,376(+$539)

Jun 6, 2026$41,376 → $41,476(+$100)

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