Deal Sheet: 2026 GR86 Premium AT RWD

Paul Miller Toyota · West Caldwell, NJ · VIN: JF1ZNBE10T8079025

Negotiation Guide

Opening Offer

$35,238

Fair Price

$36,738

Walk Away Above

$36,958

• Recent buyers paid ~$207 above MSRP
• Sitting 96 days (avg 35) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,089

Est. Invoice$33,833

Holdback (est.)$744

MSRP (Sticker)$37,179

Asking Price$37,174

Markup-$5

Est. Dealer Margin on This Car$4,085

Percentile15% of inventory is priced lower

Days on Lot96 days

What Others Paid (Last 30 Days)

Cars Sold399

Avg Markup+$207

Median Markup$0

Best Deal-$1,593

Worst Deal+$6,494

% Sold Below MSRP60%

Avg Days to Sell35 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)+$426

Avg Markup (GR86)+$328

% Below MSRP4%

Avg Days to Sell33 days

Avg Sold Markup+$420

Price History

Apr 18, 2026$37,079 → $38,074(+$995)

May 22, 2026$38,074 → $38,174(+$100)

Jun 27, 2026$38,174 → $37,674(-$500)

Jul 12, 2026$37,674 → $37,174(-$500)

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