Negotiation Guide
Opening Offer
$36,844
Fair Price
$38,344
Walk Away Above
$39,787
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,519
Est. Invoice$38,344
Holdback$825
MSRP (Sticker)$41,230
Asking Price$42,229
Markup+$999
Dealer Margin on This Car$4,710
Percentile95% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$488
Avg Markup (BRZ)+$999
% Below MSRP52%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ tS Inventory
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-$2,472$38,5700d