Negotiation Guide
Opening Offer
$38,516
Fair Price
$40,016
Walk Away Above
$40,306
- • Recent buyers paid ~$579 below MSRP
Price Breakdown
Dealer Cost$37,417
Invoice (factory)$38,229
Holdback (est.)$812
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,595
Asking Price$41,594
Markup+$999
Actual Dealer Margin on This Car$4,177
Percentile95% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$579
Median Markup$0
Best Deal-$3,015
Worst Deal+$3,995
% Sold Below MSRP66%
Avg Days to Sell31 days
Dealer Profile
Inventory204 vehicles
Avg Markup (All Models)-$252
Avg Markup (BRZ)-$661
% Below MSRP47%
Avg Days to Sell27 days
Avg Sold Markup-$1,431
Cheaper BRZ tS Inventory
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-$2,615$38,83251d
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Downtown SubaruOakland, CA
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Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,471$38,56818d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,464$38,40839d
Peoria SubaruPeoria, AZ
-$2,464$38,40851d
Seventy-Seven SubaruShow Low, AZ
-$2,464$38,40839d