This Is Already a Great Deal
Opening Offer
$37,867
Asking Price
$39,038
Max Price
$39,038
- • Recent buyers paid ~$579 below MSRP
- • Sitting 51 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $368 below what others pay — great deal
Price Breakdown
Dealer Cost$37,197
Invoice (factory)$38,002
Holdback (est.)$805
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,245
Asking Price$39,038
Markup-$1,207
Actual Dealer Margin on This Car$1,841
Percentile35% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$579
Median Markup$0
Best Deal-$3,015
Worst Deal+$3,995
% Sold Below MSRP66%
Avg Days to Sell31 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$978
Avg Markup (BRZ)-$1,139
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,248
Price History
Aug 20, 2026$40,245 → $39,038(-$1,207)
Cheaper BRZ tS Inventory
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-$2,615$38,83251d
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Downtown SubaruOakland, CA
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Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,464$38,40839d
Peoria SubaruPeoria, AZ
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