Negotiation Guide
Opening Offer
$38,766
Fair Price
$40,266
Walk Away Above
$40,556
- • Recent buyers paid ~$579 below MSRP
Price Breakdown
Dealer Cost$37,574
Invoice (factory)$38,391
Holdback (est.)$817
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,845
Asking Price$40,845
Markup$0
Actual Dealer Margin on This Car$3,271
Percentile63% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$579
Median Markup$0
Best Deal-$3,015
Worst Deal+$3,995
% Sold Below MSRP66%
Avg Days to Sell31 days
Dealer Profile
Inventory151 vehicles
Avg Markup (All Models)-$20
Avg Markup (BRZ)$0
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup+$222
Cheaper BRZ tS Inventory
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Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,471$38,56818d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
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-$2,464$38,40839d
Peoria SubaruPeoria, AZ
-$2,464$38,40851d
Seventy-Seven SubaruShow Low, AZ
-$2,464$38,40839d