Negotiation Guide
Opening Offer
$38,208
Fair Price
$39,708
Walk Away Above
$40,129
- • Recent buyers paid ~$579 below MSRP
- • Sitting 51 days (avg 31) — extra leverage
Price Breakdown
Dealer Cost$37,388
Invoice (factory)$38,199
Holdback (est.)$811
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,549
Asking Price$40,947
Markup+$398
Actual Dealer Margin on This Car$3,559
Percentile80% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$579
Median Markup$0
Best Deal-$3,015
Worst Deal+$3,995
% Sold Below MSRP66%
Avg Days to Sell31 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,012
Avg Markup (BRZ)+$398
% Below MSRP69%
Avg Days to Sell24 days
Avg Sold Markup-$1,932
Cheaper BRZ tS Inventory
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,615$38,83251d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,615$38,83251d
Subaru of SonoraSonora, CA
-$2,557$38,77851d
Downtown SubaruOakland, CA
-$2,501$38,62251d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56832d
Jenkins Subaru of OcalaOCALA, FL
-$2,471$38,56818d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56839d
Camelback SubaruPhoenix, AZ
-$2,464$38,40839d
Peoria SubaruPeoria, AZ
-$2,464$38,40851d
Seventy-Seven SubaruShow Low, AZ
-$2,464$38,40839d