This Is Already a Great Deal
Opening Offer
$37,637
Asking Price
$37,940
Max Price
$37,940
- • Recent buyers paid ~$579 below MSRP
- • Sitting 51 days (avg 31) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $1,371 below what others pay — great deal
Price Breakdown
Dealer Cost$37,137
Invoice (factory)$37,940
Holdback (est.)$803
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,149
Asking Price$37,940
Markup-$2,209
Actual Dealer Margin on This Car$803
Percentile11% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$579
Median Markup$0
Best Deal-$3,015
Worst Deal+$3,995
% Sold Below MSRP66%
Avg Days to Sell31 days
Dealer Profile
Inventory332 vehicles
Avg Markup (All Models)-$978
Avg Markup (BRZ)-$1,139
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,248
Price History
Jul 12, 2026$40,149 → $38,945(-$1,204)
Jul 26, 2026$38,945 → $38,940(-$5)
Aug 8, 2026$38,940 → $38,440(-$500)
Aug 16, 2026$38,440 → $37,940(-$500)
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