Negotiation Guide
Opening Offer
$38,721
Fair Price
$40,221
Walk Away Above
$40,511
- • Recent buyers paid ~$579 below MSRP
Price Breakdown
Dealer Cost$37,597
Invoice (factory)$38,413
Holdback (est.)$816
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$40,800
Asking Price$41,795
Markup+$995
Actual Dealer Margin on This Car$4,198
Percentile94% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$579
Median Markup$0
Best Deal-$3,015
Worst Deal+$3,995
% Sold Below MSRP66%
Avg Days to Sell31 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$374
Avg Markup (BRZ)+$995
% Below MSRP50%
Avg Days to Sell26 days
Avg Sold Markup-$1,185
Cheaper BRZ tS Inventory
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-$2,615$38,83251d
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-$2,615$38,83251d
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-$2,557$38,77851d
Downtown SubaruOakland, CA
-$2,501$38,62251d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56832d
Jenkins Subaru of OcalaOCALA, FL
-$2,471$38,56818d
Sutherlin Subaru Huntington BeachHuntington Beach, CA
-$2,471$38,56839d
Camelback SubaruPhoenix, AZ
-$2,464$38,40839d
Peoria SubaruPeoria, AZ
-$2,464$38,40851d
Seventy-Seven SubaruShow Low, AZ
-$2,464$38,40839d