Deal Sheet: 2026 Sequoia Platinum 4WD

Cedar Rapids Toyota, Inc. · 1190 Boyson Road, 23 · VIN: 7SVAAABA6TX31H090

Negotiation Guide

Opening Offer

$83,514

Fair Price

$85,014

Walk Away Above

$85,468

• Recent buyers paid ~$909 below MSRP

Price Breakdown

Est. Dealer Cost$76,471

Est. Invoice$78,190

Holdback (est.)$1,718

MSRP (Sticker)$85,923

Asking Price$85,923

Markup$0

Est. Dealer Margin on This Car$9,452

Percentile68% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold926

Avg Markup-$909

Median Markup$0

Best Deal-$9,736

Worst Deal+$8,208

% Sold Below MSRP70%

Avg Days to Sell44 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$9

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$74

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